Tuesday, December 02, 2008

'12 Days of Christmas' items cost $86,609

Given the economic downturn, even the most romantic might balk at the $86,609 price tag for the items in the carol, "The Twelve Days of Christmas."

That's this year's cost, according to the annual "Christmas Price Index" compiled by PNC Wealth Management, which tallies the single partridge in a pear tree to the 12 drummers drumming, purchased repeatedly as the song suggests. The price is up $8,508 or 10.9 percent, from $78,100 last year.

In this tight economy, what's a romantic to do? The creative but cash-strapped consumer might consider some modifications. After all, who needs dozens of birds?

Instead of two turtle doves ($55) why not two Dove chocolate bars at about buck each? Don't have $4,414 for 10 lords-a-leaping? How about a "Riverdance" DVD?
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"At least my experience, if you had to lead with something, gold rings probably wouldn't be a bad idea," said Jim Dunigan, managing executive of investment for PNC Wealth Management, which has been calculating the cost of Christmas since 1984.

Gold rings are down about 11 percent, from $395 last year to $350.

A pear tree that cost $150 last year will cost $200 this year. (The partridge is up $5 to $20.)

Luxury items are also up, as reflected by the price of the seven swans-a-swimming, which are up 33 percent to $5,600.

But the faltering economy has also brought down the cost of some items.

The three French hens (down $15 to $30) and six geese-a-laying (down $120 to $240) reflect declines in food prices.

The eight maids-a-milking will cost 12 percent more, $52.40 from about $47 last year, thanks to their second annual minimum wage increase.

The 10 lords-a-leaping, 11 pipers piping and 12 drummers drumming are all up about 3 percent, reflecting the general average wage increase.

Click on the list to enlarge for a better view.